Dockers® takes to LinkedIn to prove you don’t need a suit The Challenge • Build awareness of the Dockers® brand among millennials • Re-connect the brand to lapsed audiences among Gen X and boomers • Reinvigorate the conversation around fashion at work 31% The engagement rate for video ads beat LinkedIn benchmarks by 31% Page 1 of 2 For the last three years, the Levi Strauss-owned Dockers® brand has been on a journey to engage modern professionals with its vision of workplace fashion. In the 1980s, its ground-breaking ‘Casual Fridays’ campaign made Dockers® synonymous with the concept of smart casual, and built one of the fastest-growing fashion brands in history. That initiative involved writing letters to the heads of more than 25,000 HR departments to promote a new way of e

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