Case Study

QSR Realizes That Integrating Print + Digital Outperforms A La Carte Tactics In Response And ROI

QSR Realizes That Integrating Print + Digital Outperforms A La Carte Tactics In Response And ROI

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    About Company • Leading quick service restaurant chain • Locations nationwide Objective • Increase business by launching a new menu Solution • Integrate print & digital media; i.e. RedPlum ® Shared Mail Inserts & Dynamic Mobile Ads • Analyze geographic, behavioral & audience-driven data to identify high- potential prospects at home and on the go • Reach and activate college students, millennials & t

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