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Franchisee Attracts Four Times More Customers With Optimized Mix Of Print And Digital

Franchisee Attracts Four Times More Customers With Optimized Mix Of Print And Digital

Valassis
Pages 1 Pages

    About Client • Auto service franchisee • One of the world’s leading tire companies • Recognized as a global innovator Objective • Drive traffic and trial for year-end event • Try print and digital together, rather than separately Solution • Integrate and optimize RedPlum ® Shared Mail Inserts and Digital Display Advertising • Target around stores using transactional, geographic and behavioral data Results • Pri

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