Case Study

SEPAQ Hotels

SEPAQ Hotels

Pages 5 Pages

1 CONFIDENTIAL DOCUMENT CONFIDENTIAL & RESTRICTED SEPAQ Hotels This collec ?on of hotels owned by Quebec's Provincial Park Service depends on bundled recrea ?on package sales to drive bookings and revenue. Find out how Amadeus helped SEPAQ meet their COVID recovery goals with new types of service promo?on and audience segmenta ?on capabili ?es. © Amadeus IT Group and its a ffiliates and subsidiaries2 CONFIDENTIAL & RESTRICTED The Challenge _ How to target high-potential leisure audiences with more enticing offers to boost bookings and revenue during COVID recovery? During COVID recovery, SEPAQ properties focused on creating more opportunities to attract and convert leisure guests by targeting specific guest segments with attractive packages and add-ons to compensate for a 50% drop

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