Tetra Pak: Shaping the Future of Healthy Drinks - Case Study - Brands2Life CHALLENGE Tetra Pak asked us to rebalance the negative media and stakeholder narrative around drinks, sugar and health. This was leading to reduced sales in juice and dairy, two of Tetra Pak’s biggest categories. APPROACH As campaigners like Jamie Oliver pressed the Government to introduce a soft drinks tax, we saw an opportunity to highlight how many producers were already reducing sugar and innovating to bring new healthier options to market. We built on this and showcased Tetra Pak’s commitment to supporting its customers by creating a report that explored and celebrated all aspects of innovation and reformulation of healthy drinks, supported by case studies from Tetra Pak customers. We launched the report at

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