Tetra Pak: Making More of the Milk Report - Case Study - Brands2Life Tetra Pak: Making More of Milk CHALLENGE With healthy eating, obesity and sugar consumption dominating the public health agenda, Tetra Pak asked Brands2Life to help it champion healthy eating, with a focus on promoting school milk. APPROACH With declining milk consumption in the UK against a backdrop of ‘clean eating’ and non-dairy diets backed by lifestyle gurus and celebrities, Tetra Pak wanted to re-emphasize the nutritious benefits of milk for children’s healthy growth. At the same time, the UK’s impending exit from the European Union will halt access to the EU school milk subsidy, leaving the financing of UK school milk from 2020 onwards in the balance. Tetra Pak wanted to highlight to government the importance of gu

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