Arup: Shaping a Better World - Brands2Life Design and engineering firm, Arup, has shaped some of the world’s most iconic structures – from the Sydney Opera House to the Centre Pompidou. Renowned for the quality of its work within its industry, the company was less well-known in the wider business community. As competition for work increased, Brands2Life, was tasked with raising awareness of the firm and its goal of delivering work with a positive social impact. A highly targeted media programme has delivered an average of five national articles a month for a year including coverage in The Economist, Financial Times and Telegraph. Robert Care, Arup Principal stated that the ‘Shaping a Better World’ campaign “..played a vital role in differentiating the firm and demonstrating how our foundin

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