Tetra Pak: Fuelling the Next Generation - Case Study - Brands2Life CHALLENGE The UK faces a childhood obesity epidemic. A nutritious, balanced and healthy diet is key to tackling this but parents are struggling to make healthy choices for their children. Packed lunches at school, which are eaten by 50% of children, are a particular problem as there are no official healthy eating guidelines for them. Tetra Pak needed a platform bringing together policymakers, food and drink producers, retailers and schools to discuss how collaboration is key to supporting parents and encouraging healthier choices. APPROACH Brands2Life conducted research among parents about their attitudes and frustration with packed lunches. This formed the basis of the ‘Fuelling The Next Generation’ report which gave a sna

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