JUST EAT: Takeway Report - Brands2Life CHALLENGE When JUST EAT moved from being a rebellious start-up to an established FTSE 250 company at breakneck speed, it challenged us to build its credibility as a responsible organisation. We needed to position the brand as a thought-leader with key influencers such as the media and industry trade bodies. APPROACH We commissioned a report by the economists at Cebr which established the positive economic contribution of takeaway restaurants to the UK economy in terms of the size of the sector, its contribution to GDP, tax and number of people the industry employs. We then built in JUST EAT data on the different types of cuisines that are being ordered across the UK to show it offers unrivalled choice. To generate regional coverage we developed a seri

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