© Bazaarvoice, 2019 1 T etley launches new Cold Infusions product line and wins retail customers with sampling Successful companies innovate to meet changes in consumer preferences. Many do this by making adjustments to current products, however the very best seize opportunities to not only satisfy current customers, but reach new ones by expanding product offerings and entering new categories. T etley, one of the largest tea companies in the UK and one of the biggest globally, recently developed a new line of products called T etley Cold Infusions. Recognising a growth in consumption of cold beverages, the brand used its core competency in creating hot tea and fruit and herbal beverages to develop T etley Cold Infusions, a range of fruit and herbal infusions specially designed

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