Sampling supports new category success for Burt’s Bees
Sampling supports new category success for Burt’s Bees
3 Pages© Bazaarvoice, 2018 1 AT A GLANCE Challenge Address growing consumer demands for all-natural products by launching the company’ s first cosmetics line of products. Solution Leverage consumer content and sampling as a critical element of the marketing strategy. Benefit High review volume at time of launch, supporting sales in the retail channel and in gathering early product feedback. Featured Solutions Bazaarvoice Ratings & Reviews Bazaarvoice Sampling Sampling supports new category success for Burt’ s Bees In today’s crowded marketplace, consumers are bombarded with marketing messages from all sides. It’s harder than ever for a brand to stand out, especially in a new product category. Consumers have access to an unprecedented amount of choice for what to buy – and they expec
