The Challenge Earlier in 2014, a major women’s razor brand wanted to understand how their targeted consumer was viewing current o?erings at a leading membership-only warehouse retailer. They wanted to gain insights into the consumer mindset around the price and value of their o?erings at this speci?c retailer. Additionally, they wanted to explore new ideas such as a new SKU at the retailer, o?ering higher quantity packages, and potentially le

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