Case Study
Automating Reorder Emails Increases Repeat Purchases for Musical Instrument Retailer
Introduction / Challenge Shar Music is the recognized market leader for the string community in the U.S., providing violin family instruments, bows, cases, accessories, strings and sheet music since 1962. Their ever-expanding inventory includes violin, viola, cello, and bass instruments plus related products. A family-owned business, Shar Music employs over 100 people in their Ann Arbor office and workshops. With a dedicated staff of string