A surprise insight leads to big lift for Sport Chek Case Study How Canada’s largest sporting goods retailer got more value out of their value propositionSport Chek Case Study Sport Chek is Canada’s largest national retailer of sporting goods, footwear and apparel. Their mission is to inspire every Canadian toward a fit, healthy and active lifestyle. We’ve been working with Sport Chek for just over a year to optimize their e-commerce experiences, with the goal of increasing conversions in the form of transactions. The companySport Chek Case Study While Sport Chek’s conversion optimization program is multi-faceted, two different tests recently revealed impactful insights about one of the company’s Value Propositions. Value proposition can be thought of

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