CASE STUDY Teleprospecting Success ZINFI Teleprospecting Engagement Beats Expectations in Driving Target Audience to Enterprise Event Registration Challenges A team of event marketing professionals working for a very large developer of enterprise applications was planning a new event aimed at selected prospects and needed help driving registrations. For this particular event, the team took a coordinated, three-pronged approach to generate sign-ups. First, internal account executives and business development reps called some prospects with a script. Social channels were also tapped to generate awareness. The third element was a teleprospecting campaign which was executed entirely by ZINFI. Solution A ZINFI teleprospecting services team worked directly with the customer’s marketing

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