SUCCESS STORY Challenges Sometimes the best way to sell is to focus on your prospects’ and customers’ needs, rather than simply extol the virtues of the products and services you offer. That core insight is behind the success of a company that has offering water quality solutions to rural customers since 1982. That company resells water filtration products from an enterprise manufacturer and recently began using the manufacturer’s partner portal, powered by ZINFI, to transform its business and expand to a difficult-to-reach market. The reseller has long recognized that the technology-focused water treatment industry can seem like worlds away from the day-to-day reality of being a plumber juggling installation, service and repair jobs across a large geographic area. These clients a

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