STIRISTA FREEDOM TO REACH ANYONE CASE STUDY TELECOM CLIENTCLIENT Our client, a publicly traded Fortune 50 giant, is one of the world’s largest telecommunication companies. It is America’s largest mobile and landline phone provider with over 250 million mobile customers alone. STIRISTA Stirista is a database marketing agency specializing in B2B data, B2C data, and email marketing. Stirista’s data is used across many verticals, whether for research, marketing initiatives, or lead generation. Stirista’s goal is to map every business and consumer with an email address, giving marketers the freedom to reach anyone in a connected world. CHALLENGE The telecom wars heated up in 2013, when one of the largest mobile carriers in the country introduced no-contract plans. In the face of relentl

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