Financial Marketing Case Study – IWCO Direct The Challenge The multiple creative financial marketing mailing packages used by the credit card issuer across multiple lines of business were not achieving economies of scale in the production environment. IWCO Direct identified an opportunity to leverage design efficiencies and streamline production strategies to drive more cost-effective production. Applying Our Capabilities To reduce production complexity, cost, and cycle time, IWCO Direct implemented specification standards across multiple separate programs, each with their own program managers. Tightly defined templates were established and grouped into “families” by common attributes, including component size, number of components, printing method, and paper stock. Templates were al

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