Telecom growth now depends on winning market share with smart pricing, technology investments, and better support. Marketers must leverage rich first-party data to deliver personalized experiences, proactive engagement, and targeted commerce media. Generative AI helps tap into new behavioral signals, while privacy regulations require careful data governance. To compete, telcos need unified platforms that keep data in place and enable real-time insights and activation. With AI and a modern marketing data stack, telecom companies can improve customer loyalty, create new revenue streams, and adapt to fast-evolving consumer expectations.

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