www.pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer The Challenge Tektronix is a leading supplier of test equipment for engineers focused on electronic design, manufacturing, and advanced technology development. Tektronix had undergone recent acquisitions and needed to upgrade to a modern CRM system. Implementing this, while upgrading the marketing automation (MA) platform and maintaining connectivity to the data warehouse at the same time, would be a challenge. This required a major transition to migrate the CRM system, while changing systems and processes from an email blast tool to a multi-touch campaigning platform, all by a certain date. In addition, senior executives were concerned about maintaining the lead flow and its impact on revenu

Join for free to read