To boost product advocacy and partner loyalty, a global data and technology supplier launched a points-based incentivized learning program that engaged over 4,000 channel partners across 70 countries. Partners earned rewards for completing training modules, attending webinars, reading whitepapers, and closing deals. Bonus points and gifting features encouraged participation, while “we miss you” campaigns reactivated dormant users. With 4,183 learning promotions launched and a 40% email open rate, the program successfully educated partners, increased engagement, and strengthened brand positioning in the market.

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