THE SOLUTION InfoTrust’s Tag Inspector team evaluated the current tag behavior of all tags loading across The Client digital properties by using a combination of Tag Inspector Scans and RealtimeTM. The initial focus was on Tag Audit and help with documenting current tag performance and behavior. From there the focus moved to establish tag standards and a process for monitoring and ongoing remediation TAG AUDIT Utilizing Tag Inspector’s automated site scans, the team began conducting a Tag Audit on the cllient’s sixteen global websites. A tag audit provides answers to the following questions: What tags are currently on the website? Where are these tags located on the website? THE CLIENT With 50,000+ employees and $43B in global sales in 160 countries, this technology giant is

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