Case Study

InfoTrust Improves Website Tracking and Reporting

InfoTrust Improves Website Tracking and Reporting

Pages 3 Pages

They were not tracking data from: Hotel and voucher purchase funnels Site Search THE SOLUTION The InfoTrust team set up tracking on the client’’s hotel and voucher purchase funnels. The team worked closely with the client’s full team to review business needs and help create and pull tracking reports. This allowed the entire client team to be involved and take ownership of website tracking and reporting. Eliminate Unclassified Tags: The first step was to ask the client team to define what they consider a voucher or hotel purchase through their website. The teams went through the process of purchasing a hotel package onsite together to determine which steps in the process were most important to client for reporting purposes.Once the InfoTrust consulting team and the client team

Join for free to read