ObservePoint’s 2023 Web Governance Report analyzed 11,000 homepages across industries, focusing on analytics, tag governance, and privacy compliance. The study found that 71.7% of sites had analytics tags, with Google Analytics dominating. However, 5.09% of tags were broken, potentially impacting site performance. Many companies ran multiple analytics tags, sometimes leading to data inconsistencies. Privacy policies were missing from 29.9% of homepages, highlighting compliance risks. Google Tag Manager was the most used tag management system, but many companies duplicated tags, leading to inefficiencies. The report emphasizes improving tag governance, optimizing performance, and ensuring compliance with privacy regulations.

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