At the franchisee level, the fitness company had not utilized a Tag Management System but instead used an in-house database that stored tag information and fired tags dynamically on each page based on page conditions. The company sells club memberships on their websites, so franchisees and their marketing agencies need to be able to analyze how much revenue they are driving from their websites in order to optimize marketing spend. As a Google Analytics Certified Partner and specialist in tag management, InfoTrust was chosen to tackle the client’s challenges. InfoTrust’s ability to programmatically deploy and automate the scaling of a large organization like this meant that franchise groups and marketing agencies could access the data they needed, allowing for: More visibilit

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