Case Study
Cruise Line Turns to InfoTrust to Improve Data Collection and Validation
THE SOLUTION Our team addressed the client’s data validation issues by implementing the Tag Inspector RealtimeTM script in Tealium, implementing another script to enable tag monitoring on SPA pages, and setting up RealtimeTM alerts to report data outages within minutes if mandatory tags are missing from the client’s web pages. The process of implementing Tag Inspector began with creating a tag inventory, which provided the information needed for the client to define a tag management policy. A tag management policy ensures data accuracy by: Assessing current tag deployment Documenting all approved tags Running ongoing site audits to ensure appropriate tags are deployed across the correct pages With the tag management policy completed, the next step was to create validation rul