Since partnering with Tealium, premium fashion retailer TWINSET has significantly expanded its customer data management capabilities. Previously dependent on an omnichannel CRM, TWINSET aimed to unify real-time data from diverse physical and digital sources for actionable insights. With Tealium, they achieved seamless data reconciliation, enabling more precise targeting and personalized experiences. This transformation led to impressive results, including a 54% increase in Google Ads conversion rates and an 80%+ uplift in responsive audiences on Meta, driving stronger engagement and growth across international markets.

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