Challenge Traditionally, primary producers like Mr Apple have experienced challenges in influencing and growing sales in the export market. In an area previously dominated by retailers and marketplaces, there was minimal room for direct producers to make an impact. However, Mr. Apple was determined to break through these barriers as an industry trailblazer. The company also grappled with achieving business objectives that included increasing margin and earnings, building global consumer brands, and driving efficiencies in consumer and trade marketing. These challenges were intensified by the need to fuel a 'test & learn' culture, focusing on marketing data and technology-enabled gains.

Join for free to read