Case Study
Targeted direct mail campaign boosts student recruitment by 200%
Targeted direct mail campaign boosts student recruitment by 200% increase in enrolled student numbers 80% jump in National Student Survey (NSS) 8 point increase in conversion 200% decrease in cost-per-acquisition 85% A powerful partnership Selecting UCAS Media to help deliver a high impact direct mail campaign meant the university could take advantage of our unique targeting and personalisation, ensuring its message hit home with the right candidates. Combining deep data and behavioural insights, UCAS Media was able to help the university maximise the campaign’s ROI, bringing target prospects into the recruitment pipeline in a highly cost-effective manner. Consultation from our team inspired the creative, multi-phased direct mail campaign, which reached 28,000 students in a 30