CASE STUDY: BCS COMPUTER TEACHING SCHOLARSHIPS CAMPAIGN In an ever-evolving digital world it is vital that we provide every child with the opportunity to access a great computing education. The BCS Scholarships programme looks to attract more people to train to teach and support those undertaking teacher training. We decided to use UCAS Media to raise awareness of our teacher training scholarships to those interested in teaching computing at secondary level. SUMMARY: 8.5% CLICK THROUGH RATE 62.3% OPEN RATE (against an industry average of 36.6%) 456 UNIQUE OPENSWe wanted to encourage those who had already applied to teacher training to consider applying to the scholarship programme. These people were our active audience, as they had applied to teacher training, they w

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