CASE STUDY: TARGETED DIGITAL CAMPAIGN BOOSTS BRAND AWARENESS AND STUDENT ENGAGEMENT Opening a brand-new student accommodation development not only brings challenges from a building perspective, but also challenges in establishing yourself in a new location and reaching the desired target audience. Host wanted to make their brand and offering known to prospective students in Derby, and ensure it was at the forefront of their minds as they consider their accommodation options at university. SUMMARY: 54.2% OPEN RATE 6.0% CLICK RATE 5.7K VIDEO VIEWSDid we meet your expectations with the results? The results from the email and social media campaign were positive with a large number of people engaging with the ads, emails, and viewing our website as a result. Did this campa

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