CASE STUDY: THE SOCIETY OF RADIOGRAPHERS Email campaign to all placed Radiography students SUMMARY: 5.7% CLICK THROUGH RATE 60.4% UNIQUE OPEN RATE (Against an industry average of 46.5%) 791 UNIQUE CLICKSRecruit students embarking on education programmes into membership. Well, we see each year an increase in student joiners who have come through the on-line sign-up process via the UCAS mailing. What was the objective? What was the solution? As above, by implication we see fewer paper hard copy applications – a welcome trend as these are more onerous to process. How can they achieve impact with UCAS Media: ‘I WOULD RECOMMEND WORKING WITH UCAS MEDIA. I FIND THE SERVICE PROMPT, PROFESSIONALLY DELIVERED AND FREE OF FUSS OR COMPLEXITIES.’

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