Case Study
Sykes Connects Digital And Physical To Provide An Awesome Customer Experience And Optimize Costs
CASE STUDY: SYKES CONNECTS DIGITAL AND PHYSICAL TO PROVIDE AN AWESOME CUSTOMER EXPERIENCE AND OPTIMIZE COSTS The Background SYKES’ client is a leader in voice, data and video communications within urban, suburban and rural communities across 29 states. This communications provider offers a variety of services including fiber-optic and copper networks, high-speed internet, advanced voice, a range of video solutions, and digital protection technologies to both residential and business customers. As of Dec. 31, 2016, the company served more than 5 million customers. Challenge Presented The carrier’s customers were having a tough time finding online solutions for their troubleshooting needs. Like a lot of carrier websites, there was too much content and it was not easy to understand. Th