The Content Marketing Trend Study 2022 by Statista explores the global state of content marketing. The study surveyed businesses and agencies to identify strategies and success factors shaping the industry. It highlights that over a quarter of B2C companies publish content daily, while B2B companies aim to increase publication frequency. Strengthening brand awareness and generating leads are key objectives. More than half of B2C companies allocate less than 16% of their budget to content marketing, but budgets are expected to rise. The report emphasizes the importance of video, events, and personalized content in content marketing strategies.

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