Supporting rapid growth in a competitive marketplace. Decathlon S.A. is a French sporting goods retailer. With over 1400 stores in 45 countries, it is the largest sporting goods retailer in the world. Omnia helped us set up our omnichannel strategy for both pricing and marketing. Their product-focused and data-driven approach allowed us to reach our ambitious growth goals in a highly targeted way Laurens Spiele, E- COMMERCE DIRECTOR AT DECATHLON NL Challenges How Omnia Helped Decathlon NL used Omnia’s products to automate its pricing and online marketing. In addition to daily monitoring of pricing data with Pricewatch, Decathlon used Dynamic Pricing to automatically adjust prices according to its strategy. With Omnia's marketing automation suite Decathlon optimized the f

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