On-track pricing for a more stable future. Profile is one of the the leading Benelux car tire and maintenance chains, with 160 stores in the Netherlands and 60 stores in Belgium. “More than anything, Omnia helped us take control of our pricing across an organization that has a wide variety of stakeholders ." MAARTEN APPELO MARKETING COMMUNICATION MANAGER Executive Summary Challenges Profile had a pricing strategy that had grown organically throughout its 30 year history. And while the pricing strategy worked while the company was small, it wasn’t sustainable for the company’s expanded growth. One of the growth challenges is the franchise structure of the company. Profile franchisees are provided with modern systems to properly perform their activities, but the decentralized

Join for free to read