ElectronicPartner (EP:) is one of the largest electronics purchasing organizations in Europe with approximately 475 affiliated stores in the Netherlands alone. As a collective of entrepreneurs, the Vianen-based Dutch Headquarters helps organize cooperation between suppliers, EP: tores and individual entrepreneurs. EP: made the transition from a traditional purchasing organization to a retail formula with a marketing idea. EP: transformed 86 stores with their own faces, webshops, and individual pricing into a formula with a clear proposition and brand identity for the consumer. This also includes an online platform with a centralized pricing policy. Sebastiaan Leemreize, HEAD OF MARKETING & ECOMMERCE AT ELECTRONICPARTNER Challenges As buying group, ElectronicPartner wanted

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