Rewriting the rules of engagement with government, media and business Changing policy and legislation takes a long time. It begins with advocacy, a cumbersome, lengthy process that is largely dependent on data collected from slow and expensive sources with limited reach. To overcome this legacy of data gaps and fractured engagement, the BC Chamber of Commerce activated BCMindReader.com to engage businesses from every size, sector, and region of BC’s economy and uncover agile insight that represents both regional and provincial business interests. This approach has transformed and modernized the brand, giving the BC Chamber of Commerce a stronger voice when it comes to government policy, increased media coverage and opened up new revenue streams. The BC Chamber of Commerce closes t

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