The American Red Cross Improves Financial Sustainability and Achieves Diversity Goals with Self-Funded BSM Initiative
The American Red Cross Improves Financial Sustainability and Achieves Diversity Goals with Self-Funded BSM Initiative
4 Pages© 2021 Coupa Software. All rights reserved. CUSTOMER STORY The American Red Cross Improves Financial Sustainability and Achieves Diversity Goals with Self-Funded BSM Initiative Founded nearly 140 years ago, The American Red Cross has grown to $3+ billion in annual revenue as it serves the nation. The organization provides 40% of the hospital blood supply in the United States and is regulated by the U.S. Food and Drug Administration (FDA). The Red Cross is also well known as a direct-assistance humanitarian organization, providing aid and comfort to victims of catastrophic events. Continuing on a longstanding commitment to driving diversity, equality & inclusion reflected in its fundamental principles, the organization constantly strives to drive impact to Diverse communities.
