X Super Bowl 2018 Ad Attribution Reports: Credit Card PurchasesX Credit Card AttributionX Tax Services Credit Card Attribution Preface This brief provides insights on credit card transactions for H&R Block and TurboTax, during the weeks prior to and after Super Bowl LII on NBCX Tax Services Credit Card Attribution Media Gallery X Tax Services Credit Card Attribution Audience Engagement for Super Bowl LII Viewers (6.30PM to 10.45PM ET) Viewership Index 0.00 0.17 0.33 0.50 0.67 0.83 1.00 06:30:00 PM 06:36:00 PM 06:42:00 PM 06:48:00 PM 06:54:00 PM 07:00:00 PM 07:06:00 PM 07:12:00 PM 07:18:00 PM 07:24:00 PM 07:30:00 PM 07:36:00 PM 07:42:00 PM 07:48:00 PM 07:54:00 PM 08:00:00 PM 08:06:00 PM 08:12:00 PM 08:18:00 PM 08:24:00 PM 08:30:00 PM 08:36:00 PM 08:42:00 PM 08:48:00 PM 08:54:00 PM 09

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