Casual Dining ? Case Study Insights Summary A casual dining brand wanted to increase brand awareness and drive foot traffic to locations across the U.S. The restaurant had less than 10% share of voice (SOV) on TV in an oversaturated restaurant landscape. By working with Alphonso and Tremor Video DSP, the restaurant was able to complement the frequency of its TV campaign by reaching the audience exposed to its TV ads on digital and its competitors' ads as well. The casual dining brand then measured ad effectiveness using Alphonso TV data, combined with location data, to identify lift in visits to the brand's locations. This study showcases the planning, execution, and results measurement from a TV-to-digital retargeting campaign conducted by Alphonso and Tremor Video DSP.

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