Sunshine Chevrolet: Real-World Dealers, Real-World Results See how CDK Global helped optimize digital advertising strategies for Sunshine Chevrolet, and how we can help your dealership. The situation Every day, dealers are faced with connecting shoppers to vehicles in their inventory. This can make balancing the perfect mix of spend across traditional and digital media feel like a never-ending challenge. In addition, traditional media often requires users to cast a wide net just to reach a small number of shoppers actually looking to buy — and it’s hard to quantify the impact of these e?orts. Digital media can help. Sunshine Chevrolet Principal Kristy Elliott decided to change her traditional media approach and focus solely on digital advertising. While this fresh approach was welcomed, sh

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