Case Study
Notbohm Motors: Real-World Dealers, Real-World Results
Notbohm Motors: Real-World Dealers, Real-World Results Discover how CDK Global worked with Notbohm Motors to optimize digital advertising strategies in a dynamic marketplace. The situation Getting the right vehicle in front of the right customer, at the right time, is challenging in and of itself. But add in ever-changing OEM incentive programs, leasing options and customers who use multiple devices and move around online, and matching dealer promotions to inventory becomes even more complicated. As owner of Notbohm Motors, Chuck Notbohm experienced this challenge ?rsthand. His highly competitive and advanced marketplace required a nimble and personalized approach to digital advertising, and so he turned to CDK Global for help.The solution Notbohm Motors partnered with CDK for a solution.