Sunovion, the Result of a Merger and Multiple Acquisitions, Smoothly Adapts to Constant Change
Sunovion, the Result of a Merger and Multiple Acquisitions, Smoothly Adapts to Constant Change
2 Pageswww.optymyze.com Copyright © 2015 Optymyze. All rights reserved. Sunovion, the Result of a Merger and Multiple Acquisitions, Smoothly Adapts to Constant Change Situation In 2003, US-based pharmaceutical company Sepracor hired Optymyze to process sales compensation data for its commissioned sales force. Over the next several years, a succession of mergers and acquisitions resulted in a new company called Sunovion, focused on the treatment of respiratory diseases and disorders of the central nervous system (CNS), such as anxiety, depression, epilepsy, and schizophrenia. Challenges Like in most industries, mergers and acquisitions create challenges for sales operations because incentive compensation programs need to be redesigned to align the strategies of the acquired businesses, the
