www.optymyze.com Copyright © 2015 Optymyze. All rights reserved. Challenges T o keep pace with the fierce competition and blistering pace of change in the market for cellular service and devices, the company needed to be agile and flexible. Management worked to respond quickly, and each new change impacted how salespeople in the various channels were incentivized and paid. The introduction of shared data plans, as just one example, fundamentally changed the way service was sold. Sales operations managers were so focused on a business in a constant state of change, they were not addressing costly problems: • Overpaying sales reps • Lack of accurate sales data to determine how much they were overpaying • Lack of detailed information in reps’ monthly compensation reports • No intern

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