Case Study
Snack Food Leader Finds the Route to a Happier, More Productive Sales Force
www.optymyze.com Copyright © 2015 Optymyze. All rights reserved. Challenges The existing quota management system could not properly account for the dynamics of customers, product segments, and territory size in its calculations. As a result, management’s quota allocations were often unrealistically easy—or impossibly hard— to attain, and the inequitable quotas were instigating territorial infighting among the sales force. Without the tools to properly assess their plan’s effectiveness, management’s attempts to affect changes in sales behaviors were often futile. During a limited pilot for a new incentive plan, there was an 8% discrepancy between actual payouts and those predicted by the plan modeling performed by a previous consulting company. Solutions Optymyze identified the f