The Challenge As a brand that relies heavily on in-store traffic and sales, Sunglass Hut (SGH) faces typical retail challenges: reduced foot traffic, online giants like Amazon, and price-cutting resellers. Quantifying digital’s influence on in-store was a critical missing link. Initially, the primary objective was to grow SGH’s ecommerce business, but as the team worked together it became clear that they had the opportunity to take on the even bigger challenge: showing the cause-and-effect connection between digital marketing and in-store traffic. Sunglass Hut Making the connection between online marketing and offline salesThe Results 25% increased digital spend YoY As a result of their efforts, SGH has revolutionized their business – evolving from a siloed (ecommerce vs. brick and morta

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