The Challenge Hilton saw the value in addressing the plight of the stranded airport traveler – a captive audience with urgent, typically weather-induced hotel needs. To achieve this and actually deliver intrinsic value to consumers, iProspect was challenged to create a powerful solution using existing technologies in an innovative way to Hilton Innovation in customer-centric, real time search to provide value to stranded travelers and drive revenue accurately serve incident and location specific ads based on real-time flight cancellations. We wanted to create and execute a game-changing idea...something that would help Hilton make search new again, while also differentiating them from the competition and driving incremental revenue with an aggressive ROI. Group Account Director, iProspect

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