The Challenge How to consistently and efficiently connect with unique, qualified consumers in a personalized way is a puzzle every retailer would like to solve. Pier 1 has built its premiere home furnishings on strong, personal relationships with their customers. The brand focuses on providing the decorating inspiration and guidance that helps customers create beautiful, personal spaces in their homes. Strengthening existing relationships and forging new ones are both business goals that sometimes require trying untested tactics to get out in front of the competition. While Pier 1 was already Pier 1 Imports Creating a seamless user experience from social engagement to ecommercesuccessful on Pinterest, they wanted to take their Pin game to the next level to help them reach a broader audienc

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