Successfully bridged communication gaps with sales and MFG reps through a gamified incentive program
Successfully bridged communication gaps with sales and MFG reps through a gamified incentive program
1 PagesA national power management company launched a gamified incentive program to bridge communication gaps with sales and MFG reps while boosting stock business and data collection. Using sweepstakes, spin-to-win rewards, and electronic promo kits, the campaign achieved over \$24 million in sales—more than double its \$10 million target—and generated 26,588 claims from 2,415 enrolled salespeople. With 5,000 rewards distributed and 750% ROI, the program earned the IMA Dealer Distributor Award and high satisfaction scores, with 90% of participants finding communications timely and 87% rating it rewarding.
